Hosting Infrastructure in the Cloud
Marketing websites and portals are naturally spikey due to increased traffic from marketing campaigns, holiday promotions, major launches and more. You need to provision resources to accommodate this additional traffic and demand. You’ve run out of data center space, budget or power, and your colo is maxed out. Rather than endless build-outs of expensive data center or colo footprints, you can leverage the cloud to host these websites and portals.
Using the cloud for the overflow capacity while maintaining a steady-state pool of resources internally will allow you to:
- Automatically scale resources that ebb and flow as the spikes occur, paying for only what you need, when you need it – and turn it off when you’re done
- Avoid expensive colo build-outs or capital expenditures for peak periods
- Maintain enterprise control and security over cloud resources, without building out complex and expensive networking capabilities
Organizations are using the cloud and CloudSwitch for rapid provisioning and scaling to meet peak usage. With CloudSwitch you have the ability to easily move between clouds and then pull your applications back into the data center, with no cloud lock-in.
A popular B2C website sees heavy traffic spikes coinciding with major holidays and marketing campaigns. Rather than provision new equipment or rent more space in its colo – both expensive options – this company now leverages the cloud and CloudSwitch to handle peak overflow traffic easily, giving website visitors direct access to cloud resources through public IP addresses, while managing these same resources through CloudSwitch’s secure data center connections. The company can use different cloud environments based on geographic requirements, and shut off these incremental resources once the web traffic has returned to steady state.
